An ecommerce-led media programme
Nexlabs brought media planning, media buying, data analytics and ecommerce sales activity together for Bioderma Myanmar. The work used sponsored social content to move audiences from product education and engagement into inquiry, promotion and online purchase intent.
The conversion path
The campaign creative shows three paid-social executions, each serving a different point in the funnel.
- A Messenger-focused execution with a direct Send Message call to action
- A Rainy Beauty Promotion linking audiences to shop.com.mm
- A product-led Photoderm Aquafluide SPF 50+ execution
- Sponsored content supporting awareness, inquiry and ecommerce intent
Rainy Beauty Promotion
The commerce creative offered 15% off from 1 to 11 June and directed users to “Get 15% Off at Shop.com.mm Today.” This tied the promotional message to a clear ecommerce destination rather than ending the journey at social engagement.
Featured-post engagement
The three featured posts show screenshot-level engagement counts for each execution. These figures describe the individual creatives shown, not an aggregate campaign result.
- Messenger execution: 804 reactions, 116 comments and 18 shares
- 15%-off ecommerce post: 115 reactions, 4 comments and 5 shares
- Photoderm post: 2.5K reactions, 126 comments and 40 shares
Commercial accountability
The programme was ecommerce-sales driven, connecting campaign media and analytics with a clear online purchase destination. Product education, direct inquiry and promotional content all contributed to that path.
Highlights
- 15% ecommerce promotion
- 2.5K reactions on the featured Photoderm post
- 126 comments and 40 shares on the featured product creative
- Media planning, buying and analytics connected to ecommerce
