
Three years of flagship launches, one integrated partnership
For three consecutive years, Nexlabs partnered with Samsung in Myanmar on integrated creative, campaign content and flagship launch experiences.
We turn local audience understanding into connected campaigns, bringing integrated and performance marketing, in-house production and brand experiences together to drive participation and measurable results.
See the workFlagship launches. Family stories. A new brand era. A participation campaign that won Gold. Four different briefs, each made to move people.

For three consecutive years, Nexlabs partnered with Samsung in Myanmar on integrated creative, campaign content and flagship launch experiences.

A connected Myanmar campaign using a web series, interactive recipe game and KOL content to celebrate the bonds and traditions that bring families together.

Nexlabs turned Prudential Myanmar’s WALK2WIN challenge into a participation campaign that won Gold for Best Campaign at the 2023 MOB-EX Awards.
Before we choose a channel, we find the tension, habit or desire that will make people care.
We build one persuasive idea to hold together every screen, street, store and stage.
Every touchpoint gets a clear job, then we measure whether people noticed, joined, shared or bought.
Seven services share one brief, one audience journey and one standard for the final work.
Tell us what needs to change, who you need to reach and what success looks like. We will start with the right questions.
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