Walk and win healthy benefits
WALK2WIN turned Prudential’s Pulse platform into a participation campaign centred on daily movement. The full campaign system included a horizontal key visual, portrait campaign poster, app and fitness-tracker mechanic cards, QR-led download prompts and six illustrated social creatives.
How WALK2WIN worked
The participation journey connected app registration with fitness tracking and a clear daily goal.
- Download and register the Pulse app
- Link a fitness tracker and track daily steps
- Walk a minimum of 5,000 steps or more per day
- Enter for prizes designed to elevate the participant’s health journey
Campaign access
The campaign ran from 28 December 2021 to 7 February 2022. Its creative directed audiences to download Pulse through QR and Google Play prompts, with the Android execution specifying version 8.1 or later.
Gold at MOB-EX
WALK2WIN was subsequently recognized at the 2023 MOB-EX Awards, receiving Gold for Best Campaign. The award is the campaign’s headline published result.
Highlights
- Minimum daily goal of 5,000 steps
- Six-week campaign period
- MOB-EX Awards 2023 Gold winner
- Recognized as Best Campaign
