An ongoing IMC partnership
Samsung is known for redefining the smartphone industry and continually looks for creative, forward-thinking solutions. Nexlabs served as Samsung’s Integrated Marketing Communications agency for three consecutive years, delivering launches and campaigns designed to engage audiences at every level while meeting the brand’s objectives.
Flagship launch execution
As the IMC agency for Samsung’s flagship product launches, Nexlabs set the creative direction and collaborated with the event agency to carry each launch idea into the live experience. The partnership covered successive foldable and S-series launch cycles.
- Lead-agency work for Galaxy Z Flip5 and Z Fold5
- Galaxy S24 series launch
- Galaxy Z Fold6 and Z Flip6 launch
- Galaxy S25 series launch
A broader launch portfolio
The wider Samsung portfolio also included launch work that preceded and supported the flagship partnership, from digital planning and production to channel content.
- Samsung S22 local launch plan
- S22 photoshoot, digital videos and launch content
- A full-scale digital launch campaign for Samsung S21
- Flip5 creative featured through the Samsung Myanmar TikTok channel
Highlights
- Samsung flagship IMC partner for three consecutive years
- Creative direction across four named flagship product families
- Live-launch collaboration with Samsung’s event-agency partner
- Launch planning, photoshoots, digital video and channel content
