Three years of flagship launches, one integrated partnership
For three consecutive years, Nexlabs partnered with Samsung in Myanmar on integrated creative, campaign content and flagship launch experiences.
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Make your next product launch feel like the moment to upgrade.
We turn technical innovation into a human reason to care, then carry that story through launch strategy, creative, media, product content and the live reveal in Myanmar.
Plan your campaign
A feature list explains the product. A connected launch creates desire.
Consumer electronics launches have a short window to turn complex innovation into a clear benefit. The positioning, reveal, hands-on experience and follow-up content need to feel like one story—building anticipation before launch day and sustaining momentum after it.
What the campaign can bring together
One lead team keeps every discipline focused on the same audience and commercial result.
- 01Launch positioning and campaign strategy
- 02Creative direction and key visuals
- 03Reveal films and product content
- 04Media and channel launch planning
- 05Live launch and hands-on experience
- 06Post-launch content and adaptation
How we build it
Translate the innovation first, then orchestrate every launch moment around the benefit people should remember.
- 01
Find the human upgrade
We turn technical features into a focused promise about what the product helps people do, create or experience.
- 02
Orchestrate the reveal
Creative, content, media and the live experience build anticipation and land the same product story at the launch moment.
- 03
Keep the story moving
Product demonstrations, channel content and campaign adaptations help audiences understand the innovation after launch day.
Proof in market
View all case studiesWhat does your brand need to achieve next?
Tell us what needs to change, who you need to reach and what success looks like. We will start with the right questions.
Send your project brief
