Uncaging ambition across every channel
A nationwide integrated campaign that gave Myanmar artists a platform through digital, out-of-home, music and live activation during the Year of the Tiger.
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Build an FMCG campaign people notice, remember and choose.
We connect local consumer insight, creative, media, content, retail and activation around one campaign idea—giving every touchpoint a clear role in moving people from attention to trial.
Plan your campaign
The campaign has to win in the feed and at the point of choice.
FMCG brands compete across fast-moving cultural moments, crowded media and busy retail environments. Repeating the same message everywhere is not enough. The work needs one memorable idea, shaped for how people discover the brand, participate in the campaign and ultimately choose the product.
What the campaign can bring together
One lead team keeps every discipline focused on the same audience and commercial result.
- 01Local consumer and cultural insight
- 02Campaign strategy and creative platform
- 03Social, digital and paid media
- 04Film, photography and campaign content
- 05Retail and promotional journeys
- 06Roadshows and brand activation
How we build it
Start with the behaviour the brand needs to change, then give every channel a job in changing it.
- 01
Find the local tension
We use category behaviour, cultural context and audience habits to find a reason people in Myanmar will care about now.
- 02
Build one campaign world
Strategy and creative become one recognisable platform that can hold film, social, outdoor, retail and live participation together.
- 03
Connect attention to trial
Media, content, promotion and activation work as one journey, with each touchpoint moving people closer to participation or purchase.
Proof in market
View all case studies
A multichannel celebration of family connection
A connected Myanmar campaign using a web series, interactive recipe game and KOL content to celebrate the bonds and traditions that bring families together.
Taking the campaign on the road to six cities
A six-city Myanmar roadshow that combined a branded bus, local musicians, familiar carnival games and a motorbike promotion to engage regional audiences.
What does your brand need to achieve next?
Tell us what needs to change, who you need to reach and what success looks like. We will start with the right questions.
Send your project brief
