
Three years of flagship launches, one integrated partnership
For three consecutive years, Nexlabs partnered with Samsung in Myanmar on integrated creative, campaign content and flagship launch experiences.
You should not have to brief five partners and stitch their work together. We bring strategy, creative, media, production and activation into one campaign, so every touchpoint reinforces the same idea.
Plan your connected campaignWhen each partner solves only their part, the audience gets mixed messages and your team carries the coordination burden. We start with one audience journey, give every channel a clear job and keep every discipline working from the same brief.
One lead team from the first audience insight to the final activation.
Start with the change you need to create. Then build one idea that can carry it across every channel.
We agree on the audience, the business result and the behaviour the campaign needs to move.
We turn local audience insight into a clear idea that can hold every touchpoint together.
Creative, media, production and activation each get a clear role, with results guiding what happens next.

For three consecutive years, Nexlabs partnered with Samsung in Myanmar on integrated creative, campaign content and flagship launch experiences.

A connected Myanmar campaign using a web series, interactive recipe game and KOL content to celebrate the bonds and traditions that bring families together.

A nationwide integrated campaign that gave Myanmar artists a platform through digital, out-of-home, music and live activation during the Year of the Tiger.
Tell us what needs to change, who you need to reach and what success looks like. We will start with the right questions.
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